Assessment of Mobile Content Requirements in India and Uganda

[Knowledge base]

Summary Report

This summary report presents key findings from a research report produced by the Commonwealth Telecommunications Organisation (CTO). Funded by Ericsson, the project called on the CTO to describe and analyse the current and future mobile content (m-content) requirements of end-users in India and Uganda. Although some research in this area has recently been undertaken in India, it is by no means comprehensive. In Uganda there has been little analysis of the situation despite the fact that an m-content industry has existed for more than ten years. As such, the CTO and Ericsson hope this report will contribute towards improving m-content development in both countries, as well as further a field.

Purpose
The purpose of the research project was to describe and analyse the current and future m-content (mobile content) requirements of end-users in India and Uganda.

Objectives
In order to fulfil the purpose of the project, the following six objectives were identified:
1. Determine end-users’ and institutional (government) users’ requirements in terms of m-content;
2. Evaluate the priority of end-users’ and institutional users’ requirements;
3. Forecast changes in end-users’ and institutional users’ demand for m-content;
4. Forecast changes in the delivery of m-content and developments in the sector;
5. Identify major trends in and obstacles to the development of m-content; and,
6. Identify opportunities for increasing required m-content.

Summary of Methodology
The objectives were achieved using a range of qualitative and quantitative research
techniques. These include:
1. Desk-based analysis of secondary sources;
2. Twenty-five face-to-face interviews with key stakeholders, including representatives from
government, operators, regulators, content producers and civil society;
3. Facilitation of two in-country, key-stakeholder focus groups, in which key questions posed by the research were discussed;
4. Preliminary interviews with urban and rural end-users to inform survey design; and,
5. Survey of mobile phone users in each research country (909 respondents in India and 602 respondents in Uganda).

Ericsson Report.pdf