Pakistan, similar to many other countries, has a very active and growing sector exploring the use of Information Communication Technology (ICT) to help farmers. However, just like in many other countries, the success in using ICT is variable. Given this dilemma between potential benefit and actual impact, the Agricultural Innovation Program for Pakistan (AIP) supported the University of California, Davis to look at how ICT could better help farmers in Pakistan. This ICT initiative, called “e-Pak Ag”, aimed to “enhance the use of ICT to make credible, relevant information more available to those helping farmers in Pakistan.”
Informed by a range of consultative and research studies, six opportunities and sixteen related activities to improve ICT use in Ag Extension in Pakistan were identified.