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Invitation to the e-Agriculture webinar "FarmerLink in the Philippines: Digital Innovation for Agriculture"

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Dear e-Agriculture CoP Member,

The e-Agriculture Team in conjunction with Grameen Foundation are pleased to invite you to the 'FarmerLink in the Philippines : Digital Innovation for Agriculture' Webinar on the 25th of April 2018 at 3 p.m Rome Time.


This webinar is part of Call for Good and Promising Practices where the FarmerLink was part of the nominated good practices.

About this webinar

Grameen Foundation, in collaboration with the Philippine Coconut Authority, Franklin Baker, and People’s Bank of Caraga launched FarmerLink to increase farming households’ incomes and resilience by improving their productivity, providing them access to appropriate financial products and services, linking them directly to markets, and reducing their losses to pests, diseases and weather calamities.

The program used a suite of digital interventions to direct and leverage existing field officer networks in deploying the mobile tools and offering one-to-one extension services to farmers.An early warning system was developed and deployed to directly send weather, pest, and diseases advisories to farmers’ mobile phones, along with practical advice to minimize losses.

The webinar will present the strategy used to develop and deploy FarmerLink, and review results of an 18-month pilot implementation

Webinar Details

  • Title                   FarmerLink in the Philippines: Digital Innovation for Agriculture
  • Date                   Wednesday  25  April, 3 pm CEST (Check Your City Time)
  • Duration            1hour with 15 minutes for questions
  • Registration       https://goo.gl/hwcN7R 

Presenter : Ana Herrera

Ana Herrera is a Senior Program Manager with Grameen Foundation’s Digital Innovations for Agriculture Program. She is an international development professional with 14 years of experience in program development and execution, consortium building, and fundraising with expertise in implementing digital solutions for agriculture and rural development.
 
Ana spearheads strategy and has overseen the operations of FarmerLink, funded by the Global Resilience Partnership and the Global Center for Food Systems Innovation. She also conceptualized and designed Grameen Foundation’s agricultural programs in Indonesia.  She oversees the deployment of a Digital Farm Development Plan aimed to increase Indonesian cocoa smallholder farmers productivity three-fold. Grameen Foundation developed the Digital FDP in collaboration with Mars Incorporated and UTZ (now part of Rainforest Alliance).

The approach is now being applied in Ghana to reach 240,000 cocoa farmers, with the added capacity of satellite imagery in helping to inform the Digital Farmer Development Plans and their implementation. Previously Ana managed mobile agricultural programs in Ghana and Kenya, and provided support for projects om Colombia. Ana received a Bachelor of Arts, Major in Management Economics, at Ateneo de Manila University.

Regards,

e-Agriculture Team

 

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