Forum: "Strengthening Agricultural Marketing with ICT" December, 2011

This forum has been part of a collaboration between the World Bank, FAO and the e-Agriculture Community, carrying out a series of online forums to further develop resources for the ICT in Agriculture Sourcebook - 5 to 16 December 2011

This forum follows module 9, beginning with the need for and impact of ICT in agricultural marketing from the perspectives of producers, consumers, and traders. It continues to look at mobile phones as a marketing tool; evidence that ICT is changing logistics and transaction costs; the use of ICTs for market research (both for acquiring immediate market information and acquiring market intelligence over time); and the use of ICT to make input supply and use more effective. This is a unique opportunity to share with The World Bank and others your own case studies, challenges you have faced, and leading trends you have identified.