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Questions and answers - In English

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Questions and answers - In English

Questions and answers on experience capitalization and good and promising practices on the use of ICTs for Agriculture – In English

mnsimire's picture
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Improve Youth Agripreneurs Incomes through ICT : D. R. CONGO

Introduction

Strengthening smallholders’ access to quality market information - especially price information - is an area where ICT has great potential and already some success in developing country agriculture.

Despite multiple public and private investments in agriculture, there are very few countries that have good basic price and product availability information services. Yet this is changing with increases in connectivity and affordability of ICT tools.

During the past three months, we’ve started to explore the impact of market information system on IITA-Kalambo Youth Agripreneurs Incomes.

 

Objective:

  • The overall objective is to increase income through ICT tools
  • Specific objectives are:
    • To increase the volume of sales of IKYA products to consumers
    • To link farmers to market through our marketing unit
    • To inform all people on the services offered  by IKYA
    • To create awareness of agriculture opportunities

 

Approach

 

According to the usage rate of information technology in North and South Kivu, mobile phones, Internet, and radio where the three ICT technologies we agreed to start with in order to meet our objectives. In collaboration with Airtel D.R. Congo, we are using mobile phone to send bulk messages to farmers and consumers based in North and South Kivu about IKYA products.

 A bulk of 10.000 SMS were sent from the month of May 2016 with following message: ‘’Achetez les produits de qualité (Farine de maïs, manioc, lait de soja ainsi que les intrants agricoles produits par IKYA en utilisant Airtel money:0999519627 » in additional to bulk messages, we have introduced the online payment method using Airtel money, which allows IKYA to minimize the risk of managing cash. Finally, after the MoU signed, Airtel will open a free line at the selling point to allow producers to communicate with the youth center on the availability of agricultural products in their villages.

We have developed IKYA online market to allow remote customers or those who have no time to visit IKYA selling point to purchase their product online using the web platform; the application works as a mobile app and web application.

Link to online market:  https://ikyaonline-store.ecwid.com/#!/RECETTES-&-FARINES/c/19186107

Outcome or Impact

IKYA market team  have reported an increase of 20% of their revenue after the first month of above services launching. Total Facebook page likes have reached 257, while twitter followers remain 19.

 

Alice Van der Elstraeten's picture
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Welcome

Welcome to all of you to this Q&A page for the call for good and promising practices in the use of ICTs for Agriculture! On this page you are welcome to share with us your questions regarding the call but also regarding the methodology of experience capitalization and good practices. By making your questions and our answers public we want to enable everyone to learn about the methodologies. So send us our questions and we will try to reply as soon as possible.