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ICTs reduced risks of Avian Influenza by changing people's behaviour

Isabella Rodriguez y Baena's picture

We have often talked on how new technologies, and more specifically Information Communication Technologies (ICTs), can make the difference in agriculture. As we frequently bring to the attention of the Members of the e-Agriculture Community, there are many good examples on how ICTs are used to manage farms and livestocks, provide farmers with weather forecast, technical assistance and market prices, make agricultural information and scientific literature available for researchers.

Photo: SAFE Program - Development Alternatives, Inc. (DAI)

In this regard, Strategies Against Flu Emergence (SAFE) Program, implemented the Development Alternatives, Inc. (DAI) and funded by the United States Agency for International Development (USAID)​, is a success story coming from Indonesia.

In order to reduce risks connected with the Avian Influenza, DAI aimed to change people’s behavior (with a special focus on those involved in poultry) by building on existing social, mobile, and community media technology and networks.

As we can read in the article "Going Social on Avian Influenza", by Maria Busquets, former Chief of Party for the Indonesia Strategies Against Flu Emergence Program, "SAFE teamed with the private sector, civil society, and the Government of Indonesia to utilize:

  • Social media to reach consumers, including housewives, to deliver healthy market and poultry handling messages;
  • Mobile education to reinforce use of biosecurity measures and promote networking among local farmers; and
  • Community media to point out risky behaviors in live bird markets and facilitate conversations between vendors and customers"

By delivering key messages through different communication channels, DAI was able of achieving excellent results: "over two years, 347 farms—mostly in high-risk parts of Indonesia—self-financed biosecurity changes such as limiting the entrance of people and vehicles into the farm and improving drainage; and 2,721 vendors in 69 markets made their selling areas more sanitary".


 To read "Going Social on Avian Influenza" click here

 To read more about the SAFE program, click here