WFP has recently piloted a new price monitoring system in El Salvador. Selected P4P-supported farmers have been provided with smartphones and technical training on how to report updates on their crop sales and current farm-gate prices. This innovative system also allows smallholder farmers to benefit from the data when taking marketing decisions.
To date, there has been no conclusive evidence clearly indicating that collective marketing through farmers’ organisations is an efficient way to address failures in agricultural markets. As a result, the P4P Mid-Term Evaluation (2011) recommended P4P to “implement a practical system for quickly collecting farm-gate prices”. This innovative tool is a product of that recommendation. The system, developed and designed by WFP, aims to fill a gap in the current market data collection and enhance the understanding of farmers’ marketing choices.
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