Learn more about Digital Green and the M.S. Swaminathan Research Foundation (MSSRF) using video to share best practices among women farmers in India in an article published in Business Today.
"There is a sense of identification. The fact that they can see women farmers like themselves being featured in these videos makes them believe that they too can adopt best practices and benefit from them," says Jagtap the Project Mangager. "Also, these model farming techniques are shared very clearly, narrated through a story in a step-by-step manner in Marathi, which makes it easier for them to replicate on their farm."
To read more click here.
Photo: Rachit Goswami